Sharpen your competitive edge

October 17, 2018

Asking yourself one simple question can help make your business a magnet for new customers, says marketing professional Madeleine MacRae, owner of MM MacRae Coaching & Consulting. “That question is ‘Who is your ideal client?’” In her Oct. 16 Expo session on distinguishing yourself in the marketplace, MacRae says answering

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Digital presence is key to acquiring new customers in 2019

October 16, 2018

It’s no surprise the digital world means a company’s ability to attract and keep customers requires a dramatic shift in strategy, tools and resources. Ed Keough, vice president of sales for FutureGuard Building Products Inc. in Auburn, Maine, told business owners they need to embrace digital advertising or be “left

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Textile testing for comfort

October 16, 2018

IFAI’s Pre-Expo Conference Oct. 15 in Dallas offered a range of presentations—many of them focused on topics of particular interest in the advanced textiles area. Textile testing is one topic that will be addressed in more than one session. At the beginning of his talk yesterday on testing and evaluating

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Useful social media for companies of all sizes

October 15, 2018

Should you bother with social media? Most definitely yes, says Luke Gusman, marketing manager for Sta-Lok Inc., a longtime manufacturer of marine and architectural rigging hardware. Gusman says that no matter how large or small your company, there are five social media platforms that can increase engagement with your product

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Successful multigenerational workplaces

October 15, 2018

This is the first time in history that five distinct generations are working in a single workplace, says J. Karl Sherrill Jr., a certified risk manager with Marsh & McLennan Agency LLC, in his 2018 Expo session “Leading Successful Teams in a Multigenerational Workplace.” “It’s a trend affecting every business,”

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Sewing tips and tricks

October 15, 2018

One of the trickiest things facing the sewing industry is finding qualified workers. Many new employees may be unfamiliar with the basics of sewing machine operation, says Faith Roberts, owner of Banner Canvas in Ham Lake, Minn. In her IFAI Expo session “Sewing Tips and Tricks,” Roberts points out that

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Shade market basics that deliver

October 15, 2018

The shade market keeps growing, according to Marc Shellshear, general manager of Value Vinyls Inc., and customers are more concerned than ever about preventing skin cancer. Shellshear was among the first presenters October 15 at IFAI’s 2018 Pre-Expo Conference in Dallas, Texas. Shellshear explained that there are three types of

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IFAI announces new Textile Career Center

September 19, 2018

The Industrial Fabrics Association International (IFAI) has announced a new online career resource: the Textile Career Center. This new initiative will offer IFAI members, and the industry at large, an easy-to-use and highly targeted resource for online employment connections. For job seekers, the Textile Career Center will serve as a

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Joe Belli retires from Eide Industries

September 14, 2018

After a remarkable career of 37 years with Eide Industries Inc., based in Cerritos, Calif., Joe Belli has announced his retirement, effective September 6, 2018. Belli became part of the Eide team in 1981, ending as president of the company. From the start, he invested his time and abundant energy

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Mentor Meetings at IFAI Expo

September 6, 2018

Need confidential advice? IFAI is now offering a fully endorsed mentorship program at IFAI Expo 2018. Professional consultations are available by appointment during show floor hours. Book a 30-minute meeting with an impressive lineup of industry experts! This opportunity is open to all attendees and exhibitors and free with any registration type.   Why Seek

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